The Spot: We see a man in an open green field, sitting at a desk with an old-fashioned typewriter. The announcer says, "Blank. Nine dollars." Then a woman on a motorcycle rides into view. "Blank. Sixty dollars." Eventually, the man hops on the back of the bike and they zoom away down an empty road together, smiling. "Blank," says the announcer. "Priceless."

MasterCard's "Priceless" campaign has now endured through nine years and 160-odd commercials. Now, at last, MasterCard reaches the inevitable endpoint: They've reduced the whole campaign to an empty template.

This new ad, which debuted during the Academy Awards telecast, invites you to visit a Web site where you can fill in Crudup's blanks on your own. You can have a go at this motorcycle spot, or instead try your hand at a second unfinished ad showing a man who receives a letter and then jumps off a sailboat. You have until May 28 to enter, and one winning entry will be broadcast later this year.
Extract http://www.slate.com/id/2137884/?GT1=7932. Visit the "Priceless" campaign site.

My love for Mastercard ads... Priceless.